CS 371A Social Media and Social Life

  Coffee Meets Bagel is an online / internet dating application that first launched in May of 2011 in Boston Massachusetts; however, its headquarters is now located in San Francisco California. The mobile app is currently led by two of its founders, Arum Kang and Dawoon Kang and they are the two co-CEOs that run the company. Coffee Meets Bagel employs a unique business, one that advocates that their respective value propositions are an alternative to other popular dating apps, and that their service offerings are what differentiate themselves from their competitors such as Tinder, Bumble, and Hinge. As a result, the coffee meet bagel business model is aimed at presenting its users with a more meaningful version of a dating app for people who are tired of meaningless connections. In January of 2015, the company was just a small Startup business with very little funding. As a result, the sisters made a bid for investment in an episode of the reality television show Shark Tank. The ...

  To start on the app it first must be downloaded, the app is available on all major app stores including apple and Google play. When you first enter the app it will ask you if you have a profile on the app or not. If you have a profile already you can access your profile and account by simply logging in. If you did not have an account on the app previously, you can set up an account through Facebook, email, or apple ID. From there you input personal information such as name, date of birth, and identifying gender. The app will then ask your dating preferences such as the ideal gender you would like to be matched with, if you are looking to date casually or more seriously, or if you are unsure. This is to help the algorithm match you with people looking for similar experiences as you. Finally, it takes you to your profile where you can add up to six photos, and answer various prompts. This makes your profile more interesting to other people on the app and helps the algorithm narrow ...

  The front stage of the app has multiple features and pages.The first being the “featured” section. This section features the algorithm's top ten picks for you, you can decide to match them or to reject them. The next feature is the “Likes you” section. In this section you can see people who have liked you, however this is a paid feature of the app which is made available through ‘beans’ or paid subscription. Then, there is “Discover” section where you can see other singles in your area that the algorithm has not matched you with, but are still available to like. The last section on the app is the chat rooms section, this is where all the messages from matches can be found, again chat rooms are only open for seven days so you meet that person. The last page feature on the app is the profile, the profile is where you can create your profile and edit your profile as well by uploading photos and answering prompts. This profile aspect of the app is what helps the algorithms decide on ...

  Coffee meets Bagel is a dating app that claims to revolutionize the dating experience. Unlike Tinder, Bumble, or Hinge it eliminates the swipe-model (CMB, 2021). Instead, the app picks the best suited people for you to match with based on its AI algorithm once a day at noon. The way the AI algorithm works is it favours the quality of matches over the quantity of matches a person receives, it does this by examining a person’s profile and finding similarities on others.. From the matches a chat room then opens up for a limited time of seven days, this is to motivate people to meet in real life. This concept on a dating app is very unique as it rejects the ideas of Couldry and Hepp’s Media Manifold (Herman, 2021). Instead of people just pursuing a relationship online and that being viewed as normal, it wants people to create connections in reality and pursue relationships based in the real world and not a heavily altered social media platform. Due to this it challenges the social sh...

  We were assigned the task to relate one of the three articulations addressed in class to the viral texts "Martin Luther's 95  T heses" and "Women Yelling at the Cat Meme" for this week's blog post. For my post I will be using the first articulation which entails  how a message is distributed, who contributed to its creation and dissemination, what format it is presented in, and who is on the receiving end.    In the New Yor k   article  the author  claims that  Luther “ nailed his 95 theses to a church door in Wittenberg, condemning the Roman Catholic Church’s sale of  indulgences”  (Mohn, 2016 ). The  Standage article  claims  that  Luther   disapproved of  the whole idea of selling indulgences becaus e it would be the pious defrauding of the faithful .  Luther's writings were translated into a variety of languages such as Italian, German.  Copies  were  circulated in  manusc...

Keesha     This past week, the class explored the concept of media ecologies and how different media assemblages and ecologies are constituted by several sets of articulations. I have chosen to explain further the third articulation, which entails how media artifacts and messages are produced and spread through society and manifest in Spatio-temporal dynamics by using the exams of the viral women yelling at the cat meme and Martin Luther’s 95 Theses. Firstly, in discovering the origin and production of the woman yelling at the cat meme, the meme initially was derived from two separate pictures. The first picture was a snapshot of two cast members of the Real Housewives of Beverly Hills arguing at a dinner table. In contrast, the second picture of the cat originated in 2018 from a post on Tumblr in which the user was simply sharing a picture of a white cat with an expressive facial expression; a lot of users found this post to humour it gained over 50,300 likes. The combined ve...

This week's discussion was focused virality especially in regards to the women yelling at the cat meme and Martin Luther's 95 theses, specifically through the lens of media articulations presented in text and in class. I have chosen the third articulation of how media artifacts and messages are spread through culture and society. With Martin Luther's 95 theses the main alley of distribution was that of nailing the 95 theses to the wall of the Roman Catholic Church and using the printing press to spread his message amongst his followers. The 95 theses were spread from person to person through the use of these mediums and led to one of the biggest media campaigns done in those times. Each paper held the 95 theses that contradicted the Catholic Church and intrigued individuals who read them on pieces of paper or on the wall of the Catholic Church. The printing press played a big role in helping Martin Luther distribute his 95 theses and became one of the most popular mediums o...