Kylie Jenner's Instagram

 Internet phenomenon Kylie Jenner’s Instagram is not only interesting to me but also to the 269 million other people that follow her daily posts. Being one of the most followed people on the app, her feed is quite compelling. Something I find most interesting about her Instagram is the way she uses it as a platform to promote her businesses. For example, her new KylieSwim collection, which can be seen in her feed below, as well as Kylie Cosmetics.

Not only does she use the platform to promote her many businesses, but she also uses it to announce important news. The entire world had been hearing rumours circulate about her pregnancy. For weeks she would neither confirm nor deny these rumours. She announces the exciting news with a heartwarming Instagram reel. This is very smart due to the huge traction to her Instagram this post creates. This exemplifies the culture of social media surrounding celebrities. I find it interesting how so many people are obsessed with her Instagram and what she posts on a daily basis. The need to be kept up to date with these people who are essentially strangers, but we feel so close to them at the same time.


Pregnancy reveal video:

https://www.instagram.com/p/CTieyGYpYdi/ 


Kylie’s recent feed:


Comments

  1. Hi Shanna!
    I too am incredibly intrigued by the Instagram accounts and lives of all the Kardashian/Jenners.

    Something from your blog that stood out to me was how you discussed Kylie’s choice to announce her pregnancy through an Instagram reel- which was her strategy to gain the most traction. I find it so interesting how Kylie launched her billion-dollar brand from successful advertising and marketing strategies from her social media accounts. Kylie discovered a way to advertise her makeup products from her Snapchat and Instagram Stories and essentially created a new way of advertising.

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  2. Hello Shanna,
    I also find the lives of the Kardashians and Jenners to be very interesting. As you mentioned, they are essentially strangers but because they have become idolized within society, individuals place them on a pedestal and intensely follow their lives. Personally, what I find interesting about their social media accounts is their impact on other media platforms and people's lives. As you mentioned, after big announcements in Kylie's life, media news outlets are instantly flooded with articles about her life. Many individuals stock and investigate celebrities' Instagrams, including Kylie's. As you mentioned, speculation about her second pregnancy was circulating due to a difference in her nail colour. This investigation into Kylie's life is fascinating to me because of the lengths people go to examine and scrutinize the little details in her life.

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  3. Hi Shanna!

    While I am personally not a fan of the Kardashians, I think this is a great example when we look at the ways in which Instagram has become vital for building a brand image through Reels, pictures, videos, and stories. I recall reading a study not too long ago that mentioned how Instagram users are fifty eight more times likely to comment, share, and like pictures compared to other media sharing networks like Twitter and Facebook. In my opinion, Instagram offers far better content compared to other social media platforms. However, I do think it is a little strange how there is so much hype around the speculation of her second pregnancy- this goes to show just how obsessed followers and fans can become when examining her photos and activity online (tad creepy haha). Instagram is vital for many celebrities (especially when they have a business or a clothing/makeup line) as it is great for advertising and marketing products and announcing updates. You chose a great example, thank you for sharing.

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