Articulation 3, Luther's 95 Theses, and Woman Yelling at a Cat

    For this week’s blog post, I chose to use articulation 3. This articulation examines how media messages and artifacts are brought into being and spread through a culture, community, or society as well as how they are manifested in the spatio-temporal dynamics of relations of creativity and production, relations of distribution and circulation, and relations of consumption and reception. 

    The two examples that I will be using are Martin Luther’s 95 theses and the woman yelling at the cat meme. Martin Luther’s use of print media and writing were strategically used during that time. Luther’s 95 theses were nailed to a church door for everyone to see. His pamphlets were distributed at markets and taken by cart to other cities and publicly read aloud for those who could not read. This enabled the rapid dissemination and circulation of his message through different cultures, communities, and societies. His various ways of delivering and distributing his message to the public allowed for him to get the information across to virtually anyone and everyone. This might be why it is known as ‘one of the most successful campaigns in history’.


    A more recent example of the third articulation would be the “Woman Yelling at a Cat” meme. This meme took the internet and social media by storm in 2019. There were an infinite number of variations of the woman yelling at a cat meme that were circulated everywhere on the internet and each version was a little bit different. This meme is a great example of relations of creativity and production, relations of distribution and circulation, and relations of consumption and reception. The internet greatly contributes to the distribution, circulation, and consumption of this meme as you are able to reach essentially an unlimited amount of people. 

Olivia Schuster

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