Coffee Meets Bagel: A.N.T and Rights and Terms of the App (Post 7) - Annabelle Spina
Governance is enabled through standard Terms of Service and informally by encouraging users to behave in ways that align with the ideal forms of user Coffee Meets Bagel is targeted at. The platform through which the app is delivered acts as a governance mechanism, including app store terms or the legal status of the app's activity. When accessing Coffee Meets Bagel from the app store, you must agree to the rights and terms of the app. This means you may not run a copy of the app for your non-commercial purpose, and you may not copy the app. Coffee Meets Bagel has the right to update their agreement at any time, and they will do so by posting the revised agreement on the site or App Store. In terms of the Actor-Network Theory (A.N.T), the concept differentiates between intermediaries and mediators, either human or non-human. Intermediaries pass meaning along unchanged throughout a network of relations, while mediators are transformative – they alter the meaning of circumstances within a system (Herman, 2021). In the case of Coffee Meets Bagel, app user interfaces and functions can be understood as non-human actors that can be mediators. For example, this dating app can take a simple piece of information about a person, such as a love for the outdoors, and transform its meaning by adding a fitness-related emoji to the user's profile, implying healthiness due to the program's associations with hobbies. Another way of understanding the influence of non-human actors is by considering a technology's materiality and the affordances it extends. Attention to materiality identifies physical interactions encouraged by the app, such as how you either like or dislike users' profiles on Coffee Meets Bagel.
Works Cited
Herman, A. (2021) Social Media and Social Life [PowerPoint Presentation and Lecture]. https://mylearningspace.wlu.ca/d2l/home/400172
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